Red Ventures is “all about profit maximization,” said JT Genter, who left the site more than a year ago. More troublingly, some reporters at The Points Guy, which also covers the travel industry in general (it has been a comprehensive source for information on where vaccinated Americans can travel), have complained that the new owners have eroded the already rickety wall between the site’s service journalism and the credit card sales that fund it.
Journalists, like members of a medieval guild (the guild hall is Twitter), tend to be more connected to the folkways of their profession than to any corporate culture, and some roll their eyes at Red Ventures’ rah-rah retreats, which feature fireworks and song. The arrival of Red Ventures’ executives hasn’t always gone over well among the journalists who find themselves working under Mr. Red Ventures will take a healthy commission on each referral. Red Ventures, for instance, plans to steer readers of Healthline to doctors or drugs found on another site it recently acquired, HealthGrades, which rates and refers doctors. It’s a step away from the traditional advertising business toward directly selling you stuff.
The company found itself in the publishing business almost by accident, and is now leading a shift in that industry toward what is sometimes called “intent-based media” - a term for specialist sites that attract people who are already looking to spend money in a particular area (travel, tech, health) and guide them to their purchases, while taking a cut. Red Ventures has built a culture that blends warm enthusiasm, progressive social values and the ruthless performance metrics of the direct marketing business. A couple sections of the article that stood out to me: To reach that goal, Stellantis has said 100% of passenger car sales in Europe and 50% of passenger car and light-duty truck sales in the United States will be battery electric by the end of the decade.Someone earlier had created a topic about the recent NY Times article about Red Venture and for some reason that topic had been deleted before I had the chance to read & respond.Īfter reading the article, I found it very eye opening and am curious what other's thoughts here may be. Stellantis is using 2021 emissions levels as its baseline. Stellantis Ventures and its $300 million was announced in March 2022 as part of the automaker’s “Dare Forward 2030” strategic plan that aims to cut emissions in half by 2030.
#RED VENTURE TRUCKS SOFTWARE#
The remaining investments include sustainable manufacturing company 6K, satellite positioning tech firm Geoflex, battery management software startup Electra Vehicles, a venture called NetZero that turns agriculture residues into biochar and Viaduct, a vehicle analytics software company focused on quality and maintenance.ĭriving force behind the venture firm’s investment strategy is the automaker’s so-called “Dare Forward 2030” strategic plan, head of Stellantis Ventures Adam Bazih said during a media briefing ahead of the announcement. Stellantis Ventures said it has also invested in seven other startups, some of which were announced earlier this year, including holographic augmented reality startup Envisics and lithium-sulfur battery developer Lyten. The first e-bikes will be available to buy in Europe in the last quarter of 2023. Meanwhile, Stellantis said it has tapped beweelsociety to help it push into other forms of mobility beyond cars, trucks and SUVs. Beweelsociety has developed connected e-bikes as well as an app that provides, financing, insurance, maintenance and anti-theft services for cyclists.
#RED VENTURE TRUCKS FULL#
The full catalog will be offered as a subscription service, according to the company. This summer, select new Jeep vehicles will gain access to more than 200 trail guides, including the 62 Jeep Badge of Honor trails.
Trails Offroad has created a digital library of more than 3,000 offroad trail guides in the U.S. Nauto, which uses computer vision, software and data to improve safer driving in commercial fleets, is bringing its mobile app and cloud services to Stellantis’ U.S. Three of those companies - computer vision firm Nauto, connected ebike and app startup Beweelsociety and Trails Offroad - have services rolling out this year within Stellantis’ ecosystem of products. It did share where it has put its money so far. Stellantis didn’t disclose how much it invested in each company. Stellantis Ventures said Wednesday it also invested in an unnamed venture capital firm’s mobility fund. The corporate venture arm of automaker Stellantis has invested about one-third of its 300 million euro ($324M) fund into 10 startups that cover everything from battery technology and holographic augmented reality to sustainable manufacturing and even e-bikes.
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